79423Lubbock, TX

Prospecting data for 79423: Lubbock, TX

Name: Prospecting data for 79423: Lubbock, TX
Creator: Prospecting Data
License: https://prospectingdata.com/about/

Zip 79423 in Lubbock, Texas has about 12,200 homeowners. About 3,340 have a connected mobile phone and 1,240 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Lubbock County

Absentee owners 79423

Data as of 2026-09

Absentee owners2,750
Mailable address100%2,740
Connected mobile5%150
Email on file8%210
Mobile and DNC clear2%under 100

Rounded floors, not promises.

Who lives here
Population	40,300
Housing units	16,100
Owner occupied	69% of occupied homes
Renter occupied	31% of occupied homes
Median household income	$70,000
Median age	34.2
Built before 1970	7% of homes
Built 2000 or later	37% of homes
Median mortgage payment	$1,460 a month
Time zone	CST
Area code	806

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 99% of 79423 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lubbock campaign.

Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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