79720Big Spring, TX
Prospecting data for 79720: Big Spring, TX
Zip 79720 in Big Spring, Texas has about 6,980 homeowners. About 2,110 have a connected mobile phone and 1,190 of those are clear of the National Do Not Call Registry.
Absentee owners 79720
Data as of 2026-09
- Absentee owners4,140
- Mailable address99%4,110
- Connected mobile7%300
- Email on file7%300
- Mobile and DNC clear4%160
Rounded floors, not promises.
| Population | 35,000 |
|---|---|
| Housing units | 12,600 |
| Owner occupied | 64% of occupied homes |
| Renter occupied | 36% of occupied homes |
| Median household income | $54,000 |
| Median age | 36.4 |
| Built before 1970 | 62% of homes |
| Built 2000 or later | 7% of homes |
| Median mortgage payment | $1,250 a month |
| Time zone | CST |
| Area code | 432 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 79720 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Big Spring campaign.
Calling and texting reach about 30% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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CountyHoward TXHomeownersTXAbsentee owners 79511Coahoma
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