79938El Paso, TX
Prospecting data for 79938: El Paso, TX
Zip 79938 in El Paso, Texas has about 26,000 homeowners. About 6,610 have a connected mobile phone and 4,490 of those are clear of the National Do Not Call Registry.
Absentee owners 79938
Data as of 2026-09
- Absentee owners2,530
- Mailable address100%2,520
- Connected mobile8%200
- Email on file8%210
- Mobile and DNC clear5%120
Rounded floors, not promises.
| Population | 84,200 |
|---|---|
| Housing units | 25,700 |
| Owner occupied | 77% of occupied homes |
| Renter occupied | 23% of occupied homes |
| Median household income | $59,000 |
| Median age | 28.1 |
| Built before 1970 | 2% of homes |
| Built 2000 or later | 79% of homes |
| Median mortgage payment | $1,380 a month |
| Time zone | MST |
| Area code | 915 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 79938 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any El Paso campaign.
Calling and texting reach about 25% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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