90018Los Angeles, CA
Prospecting data for 90018: Los Angeles, CA
Zip 90018 in Los Angeles, California has about 3,360 homeowners. About 1,090 have a connected mobile phone and 700 of those are clear of the National Do Not Call Registry.
Absentee owners 90018
Data as of 2026-09
- Absentee owners880
- Mailable address98%870
- Connected mobile7%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 53,500 |
|---|---|
| Housing units | 17,700 |
| Owner occupied | 31% of occupied homes |
| Renter occupied | 69% of occupied homes |
| Median household income | $46,000 |
| Median age | 34.4 |
| Built before 1970 | 81% of homes |
| Built 2000 or later | 3% of homes |
| Median mortgage payment | $2,300 a month |
| Time zone | PST |
| Area code | 323 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 90018 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Los Angeles campaign.
Calling and texting reach about 33% with a connected mobile, but only 21% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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