92251Imperial, CA
Prospecting data for 92251: Imperial, CA
Zip 92251 in Imperial, California has about 5,180 homeowners. About 1,750 have a connected mobile phone and 1,200 of those are clear of the National Do Not Call Registry.
Absentee owners 92251
Data as of 2026-09
- Absentee owners780
- Mailable address99%770
- Connected mobile12%under 100
- Email on file15%120
- Mobile and DNC clear8%under 100
Rounded floors, not promises.
| Population | 24,000 |
|---|---|
| Housing units | 6,710 |
| Owner occupied | 75% of occupied homes |
| Renter occupied | 25% of occupied homes |
| Median household income | $84,000 |
| Median age | 30.7 |
| Built before 1970 | 14% of homes |
| Built 2000 or later | 47% of homes |
| Median mortgage payment | $1,740 a month |
| Time zone | PST |
| Area code | 760 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 92251 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Imperial campaign.
Calling and texting reach about 34% with a connected mobile, but only 23% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroEl Centro, CA CountyImperial CAHomeownersCAAbsentee owners 92227Brawley92231Calexico92233Calipatria92243El Centro92249Heber92250Holtville
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