93312Bakersfield, CA
Prospecting data for 93312: Bakersfield, CA
Zip 93312 in Bakersfield, California has about 11,500 homeowners. About 4,570 have a connected mobile phone and 2,330 of those are clear of the National Do Not Call Registry.
Absentee owners 93312
Data as of 2026-09
- Absentee owners1,310
- Mailable address98%1,280
- Connected mobile9%120
- Email on file10%140
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 61,600 |
|---|---|
| Housing units | 20,200 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $98,000 |
| Median age | 33.8 |
| Built before 1970 | 6% of homes |
| Built 2000 or later | 50% of homes |
| Median mortgage payment | $1,970 a month |
| Time zone | PST |
| Area code | 661 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 93312 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bakersfield campaign.
Calling and texting reach about 40% with a connected mobile, but only 20% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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