93454Santa Maria, CA
Prospecting data for 93454: Santa Maria, CA
Zip 93454 in Santa Maria, California has about 4,770 homeowners. About 1,240 have a connected mobile phone and 710 of those are clear of the National Do Not Call Registry.
Absentee owners 93454
Data as of 2026-09
- Absentee owners950
- Mailable address98%930
- Connected mobile8%under 100
- Email on file9%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 40,400 |
|---|---|
| Housing units | 12,400 |
| Owner occupied | 51% of occupied homes |
| Renter occupied | 49% of occupied homes |
| Median household income | $65,000 |
| Median age | 31.4 |
| Built before 1970 | 40% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $1,810 a month |
| Time zone | PST |
| Area code | 805 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 93454 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Santa Maria campaign.
Calling and texting reach about 26% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroSanta Maria, CA CountySanta Barbara CAHomeownersCAAbsentee owners 93455Santa Maria93458Santa Maria93013Carpinteria93101Santa Barbara93103Santa Barbara93105Santa Barbara93108Santa Barbara93109Santa Barbara93110Santa Barbara93111Santa Barbara93117Goleta93254New Cuyama93427Buellton93434Guadalupe93436Lompoc93460Santa Ynez93463Solvang
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