93901Salinas, CA
Prospecting data for 93901: Salinas, CA
Zip 93901 in Salinas, California has about 2,660 homeowners. About 850 have a connected mobile phone and 410 of those are clear of the National Do Not Call Registry.
Absentee owners 93901
Data as of 2026-09
- Absentee owners600
- Mailable address97%580
- Connected mobile10%under 100
- Email on file10%under 100
- Mobile and DNC clear5%under 100
Rounded floors, not promises.
| Population | 28,200 |
|---|---|
| Housing units | 10,400 |
| Owner occupied | 43% of occupied homes |
| Renter occupied | 57% of occupied homes |
| Median household income | $65,000 |
| Median age | 34.4 |
| Built before 1970 | 64% of homes |
| Built 2000 or later | 6% of homes |
| Median mortgage payment | $2,170 a month |
| Time zone | PST |
| Area code | 831 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 93901 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Salinas campaign.
Calling and texting reach about 32% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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