96150South Lake Tahoe, CA
Prospecting data for 96150: South Lake Tahoe, CA
Zip 96150 in South Lake Tahoe, California has about 3,840 homeowners. About 860 have a connected mobile phone and 350 of those are clear of the National Do Not Call Registry.
Absentee owners 96150
Data as of 2026-09
- Absentee owners4,760
- Mailable address99%4,730
- Connected mobile8%390
- Email on file8%390
- Mobile and DNC clear3%160
Rounded floors, not promises.
| Population | 29,300 |
|---|---|
| Housing units | 23,500 |
| Owner occupied | 52% of occupied homes |
| Renter occupied | 48% of occupied homes |
| Median household income | $57,000 |
| Median age | 38.8 |
| Built before 1970 | 40% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,950 a month |
| Time zone | PST |
| Area code | 530 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 96150 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any South Lake Tahoe campaign.
Calling and texting reach about 22% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 34%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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