97801Pendleton, OR
Prospecting data for 97801: Pendleton, OR
Zip 97801 in Pendleton, Oregon has about 3,590 homeowners. About 720 have a connected mobile phone and 300 of those are clear of the National Do Not Call Registry.
Absentee owners 97801
Data as of 2026-09
- Absentee owners1,690
- Mailable address99%1,680
- Connected mobile6%under 100
- Email on file10%160
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 20,600 |
|---|---|
| Housing units | 8,450 |
| Owner occupied | 59% of occupied homes |
| Renter occupied | 41% of occupied homes |
| Median household income | $53,000 |
| Median age | 38.7 |
| Built before 1970 | 56% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $1,330 a month |
| Time zone | PST |
| Area code | 541 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 97801 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Pendleton campaign.
Calling and texting reach about 20% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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