98372Puyallup, WA
Prospecting data for 98372: Puyallup, WA
Zip 98372 in Puyallup, Washington has about 5,410 homeowners. About 1,430 have a connected mobile phone and 560 of those are clear of the National Do Not Call Registry.
Absentee owners 98372
Data as of 2026-09
- Absentee owners1,320
- Mailable address99%1,310
- Connected mobile6%under 100
- Email on file8%100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 26,400 |
|---|---|
| Housing units | 10,700 |
| Owner occupied | 57% of occupied homes |
| Renter occupied | 43% of occupied homes |
| Median household income | $75,000 |
| Median age | 39.7 |
| Built before 1970 | 28% of homes |
| Built 2000 or later | 22% of homes |
| Median mortgage payment | $2,020 a month |
| Time zone | PST |
| Area code | 253 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 98372 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Puyallup campaign.
Calling and texting reach about 27% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 42%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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