98903Yakima, WA
Prospecting data for 98903: Yakima, WA
Zip 98903 in Yakima, Washington has about 4,830 homeowners. About 840 have a connected mobile phone and 380 of those are clear of the National Do Not Call Registry.
Absentee owners 98903
Data as of 2026-09
- Absentee owners1,310
- Mailable address99%1,300
- Connected mobile6%under 100
- Email on file13%170
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 14,100 |
|---|---|
| Housing units | 5,750 |
| Owner occupied | 75% of occupied homes |
| Renter occupied | 25% of occupied homes |
| Median household income | $53,000 |
| Median age | 38.0 |
| Built before 1970 | 37% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,340 a month |
| Time zone | PST |
| Area code | 509 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 98903 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Yakima campaign.
Calling and texting reach about 17% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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