12020Ballston Spa, NY
Prospecting data for 12020: Ballston Spa, NY
Zip 12020 in Ballston Spa, New York has about 8,350 homeowners. About 2,620 have a connected mobile phone and 860 of those are clear of the National Do Not Call Registry.
Absentee owners 12020
Data as of 2026-09
- Absentee owners1,410
- Mailable address99%1,390
- Connected mobile6%under 100
- Email on file9%130
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 33,600 |
|---|---|
| Housing units | 14,700 |
| Owner occupied | 74% of occupied homes |
| Renter occupied | 26% of occupied homes |
| Median household income | $83,000 |
| Median age | 42.1 |
| Built before 1970 | 28% of homes |
| Built 2000 or later | 27% of homes |
| Median mortgage payment | $1,680 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 12020 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Ballston Spa campaign.
Calling and texting reach about 31% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 56%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroAlbany, NY CountySaratoga NYHomeownersNYAbsentee owners 12019Ballston Lake12027Burnt Hills12065Clifton Park12074Galway12118Mechanicville12148Rexford12151Round Lake12170Stillwater12188Waterford12803South Glens Falls12822Corinth12831Gansevoort12833Greenfield Center12835Hadley12850Middle Grove12859Porter Corners12863Rock City Falls12866Saratoga Springs12871Schuylerville
→Free counts
Counts for your zip codes
Tell us the zip codes or counties you want and we reply with the same ledger for your area and a free sample.
Get counts