12188Waterford, NY
Prospecting data for 12188: Waterford, NY
Zip 12188 in Waterford, New York has about 2,760 homeowners. About 850 have a connected mobile phone and 320 of those are clear of the National Do Not Call Registry.
Absentee owners 12188
Data as of 2026-09
- Absentee owners480
- Mailable address100%480
- Connected mobile6%under 100
- Email on file9%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 11,400 |
|---|---|
| Housing units | 5,280 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $70,000 |
| Median age | 40.0 |
| Built before 1970 | 52% of homes |
| Built 2000 or later | 12% of homes |
| Median mortgage payment | $1,640 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 12188 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Waterford campaign.
Calling and texting reach about 31% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 55%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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