12870Schroon Lake, NY
Prospecting data for 12870: Schroon Lake, NY
Zip 12870 in Schroon Lake, New York has about 470 homeowners. About under 100 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 12870
Data as of 2026-09
- Absentee owners920
- Mailable address99%920
- Connected mobile8%under 100
- Email on file10%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 1,820 |
|---|---|
| Housing units | 1,930 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $52,000 |
| Median age | 48.3 |
| Built before 1970 | 45% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,510 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 12870 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Schroon Lake campaign.
Calling and texting reach about 14% with a connected mobile, but only 6% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 34%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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