12946Lake Placid, NY
Prospecting data for 12946: Lake Placid, NY
Zip 12946 in Lake Placid, New York has about 1,000 homeowners. About 230 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 12946
Data as of 2026-09
- Absentee owners2,570
- Mailable address100%2,560
- Connected mobile8%220
- Email on file10%270
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 4,750 |
|---|---|
| Housing units | 3,670 |
| Owner occupied | 60% of occupied homes |
| Renter occupied | 40% of occupied homes |
| Median household income | $60,000 |
| Median age | 36.6 |
| Built before 1970 | 41% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,550 a month |
| Time zone | EST |
| Area code | 518 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 12946 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lake Placid campaign.
Calling and texting reach about 23% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 52%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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