18705Wilkes Barre, PA
Prospecting data for 18705: Wilkes Barre, PA
Zip 18705 in Wilkes Barre, Pennsylvania has about 4,140 homeowners. About 1,290 have a connected mobile phone and 540 of those are clear of the National Do Not Call Registry.
Absentee owners 18705
Data as of 2026-09
- Absentee owners1,090
- Mailable address99%1,080
- Connected mobile8%under 100
- Email on file11%120
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 14,700 |
|---|---|
| Housing units | 7,230 |
| Owner occupied | 66% of occupied homes |
| Renter occupied | 34% of occupied homes |
| Median household income | $54,000 |
| Median age | 42.2 |
| Built before 1970 | 80% of homes |
| Built 2000 or later | 2% of homes |
| Median mortgage payment | $1,110 a month |
| Time zone | EST |
| Area code | 570 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 18705 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Wilkes Barre campaign.
Calling and texting reach about 31% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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