20012Washington, DC
Prospecting data for 20012: Washington, DC
Zip 20012 in Washington, District of Columbia has about 3,450 homeowners. About 940 have a connected mobile phone and 370 of those are clear of the National Do Not Call Registry.
Absentee owners 20012
Data as of 2026-09
- Absentee ownersunder 100
- Mailable address100%under 100
- Connected mobile0%under 100
- Email on file0%under 100
- Mobile and DNC clear0%under 100
Rounded floors, not promises.
| Population | 17,600 |
|---|---|
| Housing units | 6,660 |
| Owner occupied | 60% of occupied homes |
| Renter occupied | 40% of occupied homes |
| Median household income | $102,000 |
| Median age | 41.5 |
| Built before 1970 | 86% of homes |
| Built 2000 or later | 7% of homes |
| Median mortgage payment | $2,700 a month |
| Time zone | EST |
| Area code | 202 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 95% of 20012 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Washington campaign.
Calling and texting reach about 27% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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