20724Laurel, MD
Prospecting data for 20724: Laurel, MD
Zip 20724 in Laurel, Maryland has about 4,560 homeowners. About 1,300 have a connected mobile phone and 570 of those are clear of the National Do Not Call Registry.
Absentee owners 20724
Data as of 2026-09
- Absentee owners550
- Mailable address97%530
- Connected mobile7%under 100
- Email on file11%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 17,500 |
|---|---|
| Housing units | 7,200 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $103,000 |
| Median age | 34.6 |
| Built before 1970 | 26% of homes |
| Built 2000 or later | 20% of homes |
| Median mortgage payment | $2,080 a month |
| Time zone | EST |
| Area code | 301 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 20724 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Laurel campaign.
Calling and texting reach about 28% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 37%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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