23220Richmond, VA
Prospecting data for 23220: Richmond, VA
Zip 23220 in Richmond, Virginia has about 4,290 homeowners. About 890 have a connected mobile phone and 330 of those are clear of the National Do Not Call Registry.
Absentee owners 23220
Data as of 2026-09
- Absentee owners1,820
- Mailable address99%1,790
- Connected mobile7%130
- Email on file8%150
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 34,900 |
|---|---|
| Housing units | 14,900 |
| Owner occupied | 34% of occupied homes |
| Renter occupied | 66% of occupied homes |
| Median household income | $44,000 |
| Median age | 26.4 |
| Built before 1970 | 76% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $1,800 a month |
| Time zone | EST |
| Area code | 804 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 23220 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Richmond campaign.
Calling and texting reach about 21% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 33%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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