23221Richmond, VA
Prospecting data for 23221: Richmond, VA
Zip 23221 in Richmond, Virginia has about 3,430 homeowners. About 870 have a connected mobile phone and 260 of those are clear of the National Do Not Call Registry.
Absentee owners 23221
Data as of 2026-09
- Absentee owners700
- Mailable address96%680
- Connected mobile7%under 100
- Email on file9%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 14,800 |
|---|---|
| Housing units | 7,620 |
| Owner occupied | 53% of occupied homes |
| Renter occupied | 47% of occupied homes |
| Median household income | $78,000 |
| Median age | 35.2 |
| Built before 1970 | 87% of homes |
| Built 2000 or later | 4% of homes |
| Median mortgage payment | $2,200 a month |
| Time zone | EST |
| Area code | 804 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 94% of 23221 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Richmond campaign.
Calling and texting reach about 25% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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