23231Henrico, VA
Prospecting data for 23231: Henrico, VA
Zip 23231 in Henrico, Virginia has about 9,850 homeowners. About 3,310 have a connected mobile phone and 1,600 of those are clear of the National Do Not Call Registry.
Absentee owners 23231
Data as of 2026-09
- Absentee owners2,480
- Mailable address99%2,440
- Connected mobile9%220
- Email on file15%370
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 36,600 |
|---|---|
| Housing units | 15,200 |
| Owner occupied | 67% of occupied homes |
| Renter occupied | 33% of occupied homes |
| Median household income | $57,000 |
| Median age | 39.9 |
| Built before 1970 | 35% of homes |
| Built 2000 or later | 26% of homes |
| Median mortgage payment | $1,460 a month |
| Time zone | EST |
| Area code | 804 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 23231 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Henrico campaign.
Calling and texting reach about 34% with a connected mobile, but only 16% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroRichmond, VA CountyHenrico VAHomeownersVAAbsentee owners 23075Henrico23228Henrico23229Henrico23233Henrico23238Henrico23294Henrico23059Glen Allen23060Glen Allen23150Sandston23227Richmond23230Richmond
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