23888Wakefield, VA

Prospecting data for 23888: Wakefield, VA

Zip 23888 in Wakefield, Virginia has about 500 homeowners. About 120 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Sussex County

Absentee owners 23888

Data as of 2026-09

  • Absentee owners290
  • Mailable address92%270
  • Connected mobile9%under 100
  • Email on file11%under 100
  • Mobile and DNC clear6%under 100

Rounded floors, not promises.

Who lives here
Population2,420
Housing units1,150
Owner occupied66% of occupied homes
Renter occupied34% of occupied homes
Median household income$50,000
Median age42.0
Built before 197053% of homes
Built 2000 or later12% of homes
Median mortgage payment$1,250 a month
Time zoneEST
Area code757

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 99% of 23888 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Wakefield campaign.

Calling and texting reach about 23% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

MetroRichmond, VA CountySussex VAHomeownersVAAbsentee owners 23882Stony Creek23890Waverly23897Yale

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