25320Charleston, WV
Prospecting data for 25320: Charleston, WV
Zip 25320 in Charleston, West Virginia has about 1,440 homeowners. About 400 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 25320
Data as of 2026-09
- Absentee owners630
- Mailable address100%630
- Connected mobile8%under 100
- Email on file11%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 6,380 |
|---|---|
| Housing units | 2,830 |
| Owner occupied | 76% of occupied homes |
| Renter occupied | 24% of occupied homes |
| Median household income | $37,000 |
| Median age | 43.6 |
| Built before 1970 | 29% of homes |
| Built 2000 or later | 16% of homes |
| Median mortgage payment | $880 a month |
| Time zone | EST |
| Area code | 304 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 25320 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Charleston campaign.
Calling and texting reach about 28% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 43%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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