27278Hillsborough, NC
Prospecting data for 27278: Hillsborough, NC
Zip 27278 in Hillsborough, North Carolina has about 8,030 homeowners. About 2,490 have a connected mobile phone and 840 of those are clear of the National Do Not Call Registry.
Absentee owners 27278
Data as of 2026-09
- Absentee owners1,860
- Mailable address99%1,850
- Connected mobile9%160
- Email on file14%260
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 26,900 |
|---|---|
| Housing units | 11,400 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $76,000 |
| Median age | 44.3 |
| Built before 1970 | 20% of homes |
| Built 2000 or later | 28% of homes |
| Median mortgage payment | $1,580 a month |
| Time zone | EST |
| Area code | 919 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 27278 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Hillsborough campaign.
Calling and texting reach about 31% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroDurham, NC CountyOrange NCHomeownersNCAbsentee owners 27231Cedar Grove27243Efland27510Carrboro27514Chapel Hill27516Chapel Hill27572Rougemont
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