28412Wilmington, NC
Prospecting data for 28412: Wilmington, NC
Zip 28412 in Wilmington, North Carolina has about 12,100 homeowners. About 4,420 have a connected mobile phone and 1,500 of those are clear of the National Do Not Call Registry.
Absentee owners 28412
Data as of 2026-09
- Absentee owners2,840
- Mailable address99%2,800
- Connected mobile11%320
- Email on file13%380
- Mobile and DNC clear5%130
Rounded floors, not promises.
| Population | 39,100 |
|---|---|
| Housing units | 19,200 |
| Owner occupied | 58% of occupied homes |
| Renter occupied | 42% of occupied homes |
| Median household income | $54,000 |
| Median age | 40.4 |
| Built before 1970 | 8% of homes |
| Built 2000 or later | 37% of homes |
| Median mortgage payment | $1,450 a month |
| Time zone | EST |
| Area code | 910 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 28412 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Wilmington campaign.
Calling and texting reach about 37% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroWilmington, NC CountyNew Hanover NCHomeownersNCAbsentee owners 28401Wilmington28403Wilmington28405Wilmington28409Wilmington28411Wilmington28428Carolina Beach28429Castle Hayne28449Kure Beach28480Wrightsville Beach
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