28601Hickory, NC
Prospecting data for 28601: Hickory, NC
Zip 28601 in Hickory, North Carolina has about 13,200 homeowners. About 4,470 have a connected mobile phone and 1,440 of those are clear of the National Do Not Call Registry.
Absentee owners 28601
Data as of 2026-09
- Absentee owners3,650
- Mailable address99%3,610
- Connected mobile9%330
- Email on file13%460
- Mobile and DNC clear3%120
Rounded floors, not promises.
| Population | 51,400 |
|---|---|
| Housing units | 23,100 |
| Owner occupied | 65% of occupied homes |
| Renter occupied | 35% of occupied homes |
| Median household income | $54,000 |
| Median age | 40.7 |
| Built before 1970 | 30% of homes |
| Built 2000 or later | 13% of homes |
| Median mortgage payment | $1,130 a month |
| Time zone | EST |
| Area code | 828 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 28601 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Hickory campaign.
Calling and texting reach about 34% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroHickory, NC CountyCatawba NCHomeownersNCAbsentee owners 28602Hickory28609Catawba28610Claremont28613Conover28650Maiden28658Newton28673Sherrills Ford28682Terrell
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