35980Horton, AL

Prospecting data for 35980: Horton, AL

Zip 35980 in Horton, Alabama has about 1,040 homeowners. About 290 have a connected mobile phone and 140 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Marshall County

Absentee owners 35980

Data as of 2026-09

  • Absentee owners550
  • Mailable address100%550
  • Connected mobile10%under 100
  • Email on file14%under 100
  • Mobile and DNC clear5%under 100

Rounded floors, not promises.

Who lives here
Population5,440
Housing units2,130
Owner occupied82% of occupied homes
Renter occupied18% of occupied homes
Median household income$46,000
Median age38.5
Built before 197022% of homes
Built 2000 or later17% of homes
Median mortgage payment$1,090 a month
Time zoneCST
Area code256

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 100% of 35980 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Horton campaign.

Calling and texting reach about 28% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

→Nearby

CountyMarshall ALHomeownersALAbsentee owners 35016Arab35175Union Grove35747Grant35755Langston35950Albertville35951Albertville35957Boaz35976Guntersville

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