ALCount ledger
Absentee owners in Alabama
Alabama has about 358k absentee owners. About 28k have a connected mobile phone and 13k of those are clear of the National Do Not Call Registry.
What this means for each channel
Direct mail reaches almost everyone: 97% of Alabama absentee owners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Alabama campaign.
Calling and texting reach about 8% with a connected mobile, but only 4% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear number is a calling number, not a texting number. See cold calling laws by state.
Email reaches about 10%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
How the count is made
Counts are rounded, full-file aggregates from county assessor records joined to a consumer file and a carrier line-type file. Mailable = a deliverable owner mailing address. Mobile = at least one wireless number that was connected in the last carrier refresh. DNC clear = the number is not on the National Do Not Call Registry as of the last refresh. Email = at least one email on file. Every figure is a floor, not a promise.
13Metros in Alabama
ALBirminghamALHuntsvilleALMobileALMontgomeryGAColumbusALTuscaloosaALDaphneALAuburnALDothanALDecaturALFlorenceALAnnistonALGadsden
20Largest zips
| Zip | City | Absentee owners | Mailable | Mobile | DNC clear |
|---|---|---|---|---|---|
| 36542 | Gulf Shores | 7,930 | 7,850 | 700 | 230 |
| 36561 | Orange Beach | 7,650 | 7,590 | 650 | 210 |
| 36830 | Auburn | 3,150 | under 100 | 270 | under 100 |
| 36853 | Dadeville | 3,020 | 3,010 | 280 | 100 |
| 35401 | Tuscaloosa | 2,890 | 2,890 | 260 | 120 |
| 35010 | Alexander City | 2,850 | 2,830 | 310 | 160 |
| 35020 | Bessemer | 2,810 | 2,800 | 190 | 100 |
| 36605 | Mobile | 2,700 | 2,680 | 270 | 180 |
| 36301 | Dothan | 2,600 | 2,590 | 160 | under 100 |
| 36108 | Montgomery | 2,550 | 2,540 | 190 | 120 |
| 36330 | Enterprise | 2,500 | 2,470 | 160 | under 100 |
| 36535 | Foley | 2,420 | 2,400 | 150 | under 100 |
| 36832 | Auburn | 2,390 | under 100 | 200 | under 100 |
| 36532 | Fairhope | 2,290 | 2,260 | 180 | under 100 |
| 36303 | Dothan | 2,280 | 2,270 | 180 | under 100 |
| 35160 | Talladega | 2,260 | 2,260 | 180 | under 100 |
| 35976 | Guntersville | 2,230 | 2,210 | 240 | under 100 |
| 35630 | Florence | 2,230 | 2,220 | 170 | under 100 |
| 35810 | Huntsville | 2,200 | 2,180 | 180 | under 100 |
| 35211 | Birmingham | 2,180 | 2,180 | 120 | under 100 |
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