36542Gulf Shores, AL
Prospecting data for 36542: Gulf Shores, AL
Zip 36542 in Gulf Shores, Alabama has about 5,600 homeowners. About 1,480 have a connected mobile phone and 480 of those are clear of the National Do Not Call Registry.
Absentee owners 36542
Data as of 2026-09
- Absentee owners7,930
- Mailable address99%7,850
- Connected mobile9%700
- Email on file8%600
- Mobile and DNC clear3%230
Rounded floors, not promises.
| Population | 14,000 |
|---|---|
| Housing units | 16,600 |
| Owner occupied | 59% of occupied homes |
| Renter occupied | 41% of occupied homes |
| Median household income | $54,000 |
| Median age | 50.3 |
| Built before 1970 | 7% of homes |
| Built 2000 or later | 40% of homes |
| Median mortgage payment | $1,380 a month |
| Time zone | CST |
| Area code | 251 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 36542 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Gulf Shores campaign.
Calling and texting reach about 26% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 32%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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