38104Memphis, TN
Prospecting data for 38104: Memphis, TN
Zip 38104 in Memphis, Tennessee has about 3,710 homeowners. About 1,220 have a connected mobile phone and 420 of those are clear of the National Do Not Call Registry.
Absentee owners 38104
Data as of 2026-09
- Absentee owners1,230
- Mailable address98%1,210
- Connected mobile9%100
- Email on file8%100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 23,500 |
|---|---|
| Housing units | 14,500 |
| Owner occupied | 34% of occupied homes |
| Renter occupied | 66% of occupied homes |
| Median household income | $42,000 |
| Median age | 38.5 |
| Built before 1970 | 77% of homes |
| Built 2000 or later | 8% of homes |
| Median mortgage payment | $1,620 a month |
| Time zone | CST |
| Area code | 901 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 96% of 38104 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Memphis campaign.
Calling and texting reach about 33% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 41%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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