38117Memphis, TN
Prospecting data for 38117: Memphis, TN
Zip 38117 in Memphis, Tennessee has about 7,800 homeowners. About 2,540 have a connected mobile phone and 900 of those are clear of the National Do Not Call Registry.
Absentee owners 38117
Data as of 2026-09
- Absentee owners1,400
- Mailable address98%1,370
- Connected mobile12%160
- Email on file13%190
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 26,300 |
|---|---|
| Housing units | 12,100 |
| Owner occupied | 79% of occupied homes |
| Renter occupied | 21% of occupied homes |
| Median household income | $81,000 |
| Median age | 40.0 |
| Built before 1970 | 77% of homes |
| Built 2000 or later | 4% of homes |
| Median mortgage payment | $1,490 a month |
| Time zone | CST |
| Area code | 901 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 38117 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Memphis campaign.
Calling and texting reach about 33% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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