40004Bardstown, KY
Prospecting data for 40004: Bardstown, KY
Zip 40004 in Bardstown, Kentucky has about 8,930 homeowners. About 2,950 have a connected mobile phone and 1,240 of those are clear of the National Do Not Call Registry.
Absentee owners 40004
Data as of 2026-09
- Absentee owners1,760
- Mailable address100%1,750
- Connected mobile8%140
- Email on file9%160
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 30,400 |
|---|---|
| Housing units | 12,700 |
| Owner occupied | 73% of occupied homes |
| Renter occupied | 27% of occupied homes |
| Median household income | $60,000 |
| Median age | 39.0 |
| Built before 1970 | 21% of homes |
| Built 2000 or later | 29% of homes |
| Median mortgage payment | $1,080 a month |
| Time zone | EST |
| Area code | 502 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 40004 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bardstown campaign.
Calling and texting reach about 33% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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