40504Lexington, KY

Prospecting data for 40504: Lexington, KY

Zip 40504 in Lexington, Kentucky has about 4,000 homeowners. About 1,330 have a connected mobile phone and 500 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Fayette County

Absentee owners 40504

Data as of 2026-09

  • Absentee ownersunder 100
  • Mailable address100%under 100
  • Connected mobile0%under 100
  • Email on file0%under 100
  • Mobile and DNC clear0%under 100

Rounded floors, not promises.

Who lives here
Population27,800
Housing units12,900
Owner occupied32% of occupied homes
Renter occupied68% of occupied homes
Median household income$36,000
Median age30.8
Built before 197060% of homes
Built 2000 or later12% of homes
Median mortgage payment$1,150 a month
Time zoneEST
Area code859

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 97% of 40504 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lexington campaign.

Calling and texting reach about 33% with a connected mobile, but only 13% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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