48342Pontiac, MI
Prospecting data for 48342: Pontiac, MI
Zip 48342 in Pontiac, Michigan has about 3,300 homeowners. About 950 have a connected mobile phone and 560 of those are clear of the National Do Not Call Registry.
Absentee owners 48342
Data as of 2026-09
- Absentee owners1,000
- Mailable address100%1,000
- Connected mobile8%under 100
- Email on file4%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 16,700 |
|---|---|
| Housing units | 8,150 |
| Owner occupied | 36% of occupied homes |
| Renter occupied | 64% of occupied homes |
| Median household income | $28,000 |
| Median age | 30.3 |
| Built before 1970 | 71% of homes |
| Built 2000 or later | 9% of homes |
| Median mortgage payment | $990 a month |
| Time zone | EST |
| Area code | 248 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 100% of 48342 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Pontiac campaign.
Calling and texting reach about 29% with a connected mobile, but only 17% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 38%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroDetroit, MI CountyOakland MIHomeownersMIAbsentee owners 48340Pontiac48341Pontiac48009Birmingham48017Clawson48025Franklin48030Hazel Park48033Southfield48034Southfield48067Royal Oak48069Pleasant Ridge48070Huntington Woods48071Madison Heights48072Berkley48073Royal Oak48075Southfield48076Southfield48083Troy48084Troy48085Troy48098Troy48165New Hudson48178South Lyon48220Ferndale48237Oak Park
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