48374Novi, MI
Prospecting data for 48374: Novi, MI
Zip 48374 in Novi, Michigan has about 4,530 homeowners. About 1,730 have a connected mobile phone and 700 of those are clear of the National Do Not Call Registry.
Absentee owners 48374
Data as of 2026-09
- Absentee owners160
- Mailable address97%160
- Connected mobile5%under 100
- Email on file5%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 16,600 |
|---|---|
| Housing units | 5,320 |
| Owner occupied | 89% of occupied homes |
| Renter occupied | 11% of occupied homes |
| Median household income | $139,000 |
| Median age | 37.8 |
| Built before 1970 | 4% of homes |
| Built 2000 or later | 39% of homes |
| Median mortgage payment | $2,740 a month |
| Time zone | EST |
| Area code | 248 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 48374 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Novi campaign.
Calling and texting reach about 38% with a connected mobile, but only 15% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroDetroit, MI CountyOakland MIHomeownersMIAbsentee owners 48375Novi48377Novi48009Birmingham48017Clawson48025Franklin48030Hazel Park48033Southfield48034Southfield48067Royal Oak48069Pleasant Ridge48070Huntington Woods48071Madison Heights48072Berkley48073Royal Oak48075Southfield48076Southfield48083Troy48084Troy48085Troy48098Troy48165New Hudson48178South Lyon48220Ferndale48237Oak Park
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