48601Saginaw, MI

Prospecting data for 48601: Saginaw, MI

Name: Prospecting data for 48601: Saginaw, MI
Creator: Prospecting Data
License: https://prospectingdata.com/about/

Zip 48601 in Saginaw, Michigan has about 8,130 homeowners. About 2,170 have a connected mobile phone and 1,100 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Saginaw County

Absentee owners 48601

Data as of 2026-09

Absentee owners2,570
Mailable address100%2,560
Connected mobile7%170
Email on file5%140
Mobile and DNC clear4%under 100

Rounded floors, not promises.

Who lives here
Population	34,800
Housing units	17,200
Owner occupied	62% of occupied homes
Renter occupied	38% of occupied homes
Median household income	$30,000
Median age	37.6
Built before 1970	72% of homes
Built 2000 or later	5% of homes
Median mortgage payment	$880 a month
Time zone	EST
Area code	989

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 100% of 48601 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Saginaw campaign.

Calling and texting reach about 27% with a connected mobile, but only 14% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 44%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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