48638Saginaw, MI

Prospecting data for 48638: Saginaw, MI

Name: Prospecting data for 48638: Saginaw, MI
Creator: Prospecting Data
License: https://prospectingdata.com/about/

Zip 48638 in Saginaw, Michigan has about 3,760 homeowners. About 1,160 have a connected mobile phone and 390 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Saginaw County

Absentee owners 48638

Data as of 2026-09

Absentee owners280
Mailable address100%280
Connected mobile8%under 100
Email on file7%under 100
Mobile and DNC clear4%under 100

Rounded floors, not promises.

Who lives here
Population	11,700
Housing units	6,040
Owner occupied	68% of occupied homes
Renter occupied	32% of occupied homes
Median household income	$49,000
Median age	48.2
Built before 1970	51% of homes
Built 2000 or later	2% of homes
Median mortgage payment	$1,110 a month
Time zone	EST
Area code	989

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 98% of 48638 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Saginaw campaign.

Calling and texting reach about 31% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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