48706Bay City, MI
Prospecting data for 48706: Bay City, MI
Zip 48706 in Bay City, Michigan has about 13,000 homeowners. About 3,830 have a connected mobile phone and 1,370 of those are clear of the National Do Not Call Registry.
Absentee owners 48706
Data as of 2026-09
- Absentee owners1,060
- Mailable address99%1,060
- Connected mobile12%120
- Email on file8%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 39,500 |
|---|---|
| Housing units | 18,300 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $49,000 |
| Median age | 42.5 |
| Built before 1970 | 60% of homes |
| Built 2000 or later | 10% of homes |
| Median mortgage payment | $1,030 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 48706 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bay City campaign.
Calling and texting reach about 29% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroBay City, MI CountyBay MIHomeownersMIAbsentee owners 48708Bay City48611Auburn48613Bentley48631Kawkawlin48634Linwood48650Pinconning48732Essexville48747Munger
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