48708Bay City, MI
Prospecting data for 48708: Bay City, MI
Zip 48708 in Bay City, Michigan has about 7,860 homeowners. About 2,060 have a connected mobile phone and 860 of those are clear of the National Do Not Call Registry.
Absentee owners 48708
Data as of 2026-09
- Absentee owners1,050
- Mailable address99%1,040
- Connected mobile10%100
- Email on file7%under 100
- Mobile and DNC clear4%under 100
Rounded floors, not promises.
| Population | 25,800 |
|---|---|
| Housing units | 12,300 |
| Owner occupied | 69% of occupied homes |
| Renter occupied | 31% of occupied homes |
| Median household income | $40,000 |
| Median age | 41.2 |
| Built before 1970 | 84% of homes |
| Built 2000 or later | 3% of homes |
| Median mortgage payment | $940 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48708 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Bay City campaign.
Calling and texting reach about 26% with a connected mobile, but only 11% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 48%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroBay City, MI CountyBay MIHomeownersMIAbsentee owners 48706Bay City48611Auburn48613Bentley48631Kawkawlin48634Linwood48650Pinconning48732Essexville48747Munger
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