48726Cass City, MI
Prospecting data for 48726: Cass City, MI
Zip 48726 in Cass City, Michigan has about 1,960 homeowners. About 380 have a connected mobile phone and 170 of those are clear of the National Do Not Call Registry.
Absentee owners 48726
Data as of 2026-09
- Absentee owners170
- Mailable address63%110
- Connected mobile11%under 100
- Email on file1%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 5,830 |
|---|---|
| Housing units | 2,690 |
| Owner occupied | 82% of occupied homes |
| Renter occupied | 18% of occupied homes |
| Median household income | $51,000 |
| Median age | 44.3 |
| Built before 1970 | 47% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,110 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 89% of 48726 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Cass City campaign.
Calling and texting reach about 19% with a connected mobile, but only 9% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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