48757Reese, MI
Prospecting data for 48757: Reese, MI
Zip 48757 in Reese, Michigan has about 1,180 homeowners. About 300 have a connected mobile phone and 120 of those are clear of the National Do Not Call Registry.
Absentee owners 48757
Data as of 2026-09
- Absentee ownersunder 100
- Mailable address96%under 100
- Connected mobile14%under 100
- Email on file12%under 100
- Mobile and DNC clear10%under 100
Rounded floors, not promises.
| Population | 3,740 |
|---|---|
| Housing units | 1,650 |
| Owner occupied | 87% of occupied homes |
| Renter occupied | 13% of occupied homes |
| Median household income | $64,000 |
| Median age | 43.0 |
| Built before 1970 | 58% of homes |
| Built 2000 or later | 5% of homes |
| Median mortgage payment | $1,070 a month |
| Time zone | EST |
| Area code | 989 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 48757 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Reese campaign.
Calling and texting reach about 26% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 47%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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