48823East Lansing, MI
Prospecting data for 48823: East Lansing, MI
Zip 48823 in East Lansing, Michigan has about 7,720 homeowners. About 2,460 have a connected mobile phone and 960 of those are clear of the National Do Not Call Registry.
Absentee owners 48823
Data as of 2026-09
- Absentee owners770
- Mailable address98%760
- Connected mobile8%under 100
- Email on file4%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 51,500 |
|---|---|
| Housing units | 22,300 |
| Owner occupied | 43% of occupied homes |
| Renter occupied | 57% of occupied homes |
| Median household income | $46,000 |
| Median age | 23.6 |
| Built before 1970 | 38% of homes |
| Built 2000 or later | 19% of homes |
| Median mortgage payment | $1,610 a month |
| Time zone | EST |
| Area code | 517 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 48823 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any East Lansing campaign.
Calling and texting reach about 32% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 45%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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