48910Lansing, MI

Prospecting data for 48910: Lansing, MI

Name: Prospecting data for 48910: Lansing, MI
Creator: Prospecting Data
License: https://prospectingdata.com/about/

Zip 48910 in Lansing, Michigan has about 9,060 homeowners. About 2,580 have a connected mobile phone and 1,130 of those are clear of the National Do Not Call Registry.

Data as of 2026-09Ingham County

Absentee owners 48910

Data as of 2026-09

Absentee owners1,520
Mailable address99%1,500
Connected mobile9%140
Email on file4%under 100
Mobile and DNC clear3%under 100

Rounded floors, not promises.

Who lives here
Population	35,200
Housing units	17,300
Owner occupied	55% of occupied homes
Renter occupied	45% of occupied homes
Median household income	$41,000
Median age	32.7
Built before 1970	71% of homes
Built 2000 or later	5% of homes
Median mortgage payment	$960 a month
Time zone	EST
Area code	517

Census figures are rounded ACS 5-year estimates for the zip code tabulation area.

What this means for each channel

Direct mail reaches almost everyone: 98% of 48910 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lansing campaign.

Calling and texting reach about 28% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.

Email reaches about 40%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.

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