49246Horton, MI
Prospecting data for 49246: Horton, MI
Zip 49246 in Horton, Michigan has about 1,000 homeowners. About 280 have a connected mobile phone and 120 of those are clear of the National Do Not Call Registry.
Absentee owners 49246
Data as of 2026-09
- Absentee owners190
- Mailable address99%190
- Connected mobile11%under 100
- Email on file5%under 100
- Mobile and DNC clear6%under 100
Rounded floors, not promises.
| Population | 3,120 |
|---|---|
| Housing units | 1,380 |
| Owner occupied | 90% of occupied homes |
| Renter occupied | 10% of occupied homes |
| Median household income | $70,000 |
| Median age | 44.6 |
| Built before 1970 | 51% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,360 a month |
| Time zone | EST |
| Area code | 517 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 49246 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Horton campaign.
Calling and texting reach about 28% with a connected mobile, but only 12% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 39%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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