49423Holland, MI
Prospecting data for 49423: Holland, MI
Zip 49423 in Holland, Michigan has about 12,700 homeowners. About 2,630 have a connected mobile phone and 1,020 of those are clear of the National Do Not Call Registry.
Absentee owners 49423
Data as of 2026-09
- Absentee owners910
- Mailable address99%900
- Connected mobile5%under 100
- Email on file5%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 45,000 |
|---|---|
| Housing units | 18,200 |
| Owner occupied | 68% of occupied homes |
| Renter occupied | 32% of occupied homes |
| Median household income | $59,000 |
| Median age | 35.4 |
| Built before 1970 | 49% of homes |
| Built 2000 or later | 11% of homes |
| Median mortgage payment | $1,230 a month |
| Time zone | EST |
| Area code | 616 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 49423 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Holland campaign.
Calling and texting reach about 21% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 35%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroGrand Rapids, MI CountyOttawa MIHomeownersMIAbsentee owners 49424Holland49401Allendale49403Conklin49404Coopersville49417Grand Haven49426Hudsonville49428Jenison49435Marne49448Nunica49456Spring Lake49460West Olive49464Zeeland
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