49456Spring Lake, MI
Prospecting data for 49456: Spring Lake, MI
Zip 49456 in Spring Lake, Michigan has about 5,430 homeowners. About 1,680 have a connected mobile phone and 420 of those are clear of the National Do Not Call Registry.
Absentee owners 49456
Data as of 2026-09
- Absentee owners560
- Mailable address98%550
- Connected mobile8%under 100
- Email on file8%under 100
- Mobile and DNC clear3%under 100
Rounded floors, not promises.
| Population | 19,500 |
|---|---|
| Housing units | 9,300 |
| Owner occupied | 78% of occupied homes |
| Renter occupied | 22% of occupied homes |
| Median household income | $68,000 |
| Median age | 44.5 |
| Built before 1970 | 32% of homes |
| Built 2000 or later | 18% of homes |
| Median mortgage payment | $1,390 a month |
| Time zone | EST |
| Area code | 616 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 49456 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Spring Lake campaign.
Calling and texting reach about 31% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 49%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
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