53551Lake Mills, WI
Prospecting data for 53551: Lake Mills, WI
Zip 53551 in Lake Mills, Wisconsin has about 2,610 homeowners. About 940 have a connected mobile phone and 260 of those are clear of the National Do Not Call Registry.
| Population | 8,660 |
|---|---|
| Housing units | 3,950 |
| Owner occupied | 70% of occupied homes |
| Renter occupied | 30% of occupied homes |
| Median household income | $74,000 |
| Median age | 41.3 |
| Built before 1970 | 37% of homes |
| Built 2000 or later | 21% of homes |
| Median mortgage payment | $1,640 a month |
| Time zone | CST |
| Area code | 920 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 97% of 53551 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Lake Mills campaign.
Calling and texting reach about 36% with a connected mobile, but only 10% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 50%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
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