53901Portage, WI
Prospecting data for 53901: Portage, WI
Zip 53901 in Portage, Wisconsin has about 3,620 homeowners. About 1,040 have a connected mobile phone and 300 of those are clear of the National Do Not Call Registry.
Absentee owners 53901
Data as of 2026-09
- Absentee owners550
- Mailable address99%550
- Connected mobile8%under 100
- Email on file10%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 14,800 |
|---|---|
| Housing units | 6,680 |
| Owner occupied | 65% of occupied homes |
| Renter occupied | 35% of occupied homes |
| Median household income | $52,000 |
| Median age | 40.8 |
| Built before 1970 | 45% of homes |
| Built 2000 or later | 15% of homes |
| Median mortgage payment | $1,280 a month |
| Time zone | CST |
| Area code | 608 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 98% of 53901 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Portage campaign.
Calling and texting reach about 29% with a connected mobile, but only 8% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 53%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMadison, WI CountyColumbia WIHomeownersWIAbsentee owners 53555Lodi53911Arlington53923Cambria53925Columbus53932Fall River53954Pardeeville53955Poynette53960Rio
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