53960Rio, WI
Prospecting data for 53960: Rio, WI
Zip 53960 in Rio, Wisconsin has about 1,020 homeowners. About 280 have a connected mobile phone and under 100 of those are clear of the National Do Not Call Registry.
Absentee owners 53960
Data as of 2026-09
- Absentee owners100
- Mailable address100%100
- Connected mobile5%under 100
- Email on file9%under 100
- Mobile and DNC clear2%under 100
Rounded floors, not promises.
| Population | 3,450 |
|---|---|
| Housing units | 1,520 |
| Owner occupied | 81% of occupied homes |
| Renter occupied | 19% of occupied homes |
| Median household income | $77,000 |
| Median age | 42.7 |
| Built before 1970 | 48% of homes |
| Built 2000 or later | 17% of homes |
| Median mortgage payment | $1,520 a month |
| Time zone | CST |
| Area code | 920 |
Census figures are rounded ACS 5-year estimates for the zip code tabulation area.
What this means for each channel
Direct mail reaches almost everyone: 99% of 53960 homeowners have a deliverable mailing address. Mail is the only channel with no consent requirement, so it is the floor of any Rio campaign.
Calling and texting reach about 28% with a connected mobile, but only 6% once you remove numbers on the National Do Not Call Registry. Texting a cold list also needs prior express written consent under the TCPA, so the DNC-clear figure is a calling figure, not a texting figure. See cold calling laws by state.
Email reaches about 51%. Cold email to consumers is legal under CAN-SPAM with an opt-out and a physical address, but deliverability on purchased consumer email is poor; treat it as a supporting touch.
→Nearby
MetroMadison, WI CountyColumbia WIHomeownersWIAbsentee owners 53555Lodi53901Portage53911Arlington53923Cambria53925Columbus53932Fall River53954Pardeeville53955Poynette
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